{"id":22373,"date":"2025-04-23T10:39:42","date_gmt":"2025-04-23T00:39:42","guid":{"rendered":"https:\/\/2025.zipzipe.com.au\/%e6%9c%aa%e5%88%86%e9%a1%9e\/customer-decision-making-process\/"},"modified":"2025-08-18T18:30:00","modified_gmt":"2025-08-18T08:30:00","slug":"customer-decision-making-process","status":"publish","type":"post","link":"https:\/\/2025.zipzipe.com.au\/zh-hant\/blog\/customer-decision-making-process\/","title":{"rendered":"\u6d88\u8d39\u8005\u51b3\u7b56\uff1a5 \u6b65\u641e\u61c2\u5ba2\u6237\u600e\u4e48\u60f3\u3001\u600e\u4e48\u4e70"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u4f60\u662f\u4e0d\u662f\u4e5f\u7ecf\u5386\u8fc7\uff1a\u82b1\u4e86\u597d\u51e0\u4e2a\u661f\u671f\u505a\u5e7f\u544a\u3001\u8dd1 Google Ads\u3001\u8bbe\u8ba1\u9875\u9762\uff0c\u7ed3\u679c\u5ba2\u6237\u8fd8\u662f\u4e0d\u4e0b\u5355\uff1f\u6211\u4eec\u61c2\u4f60\u5fc3\u91cc\u7684\u90a3\u4e2a\u95ee\u53f7\uff1a\u201c\u6211\u5230\u5e95\u6f0f\u4e86\u54ea\u4e00\u6b65\uff1f\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b22\u8fce\u6765\u5230\u201c<a href=\"https:\/\/wiki.mbalib.com\/wiki\/%E6%B6%88%E8%B4%B9%E8%80%85%E8%B4%AD%E4%B9%B0%E5%86%B3%E7%AD%96%E7%90%86%E8%AE%BA\">\u6d88\u8d39\u8005\u51b3\u7b56<\/a>\u201d\u7684\u4e16\u754c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u5fc3\u7406\u5b66\uff0c\u66f4\u662f\u54c1\u724c\u589e\u957f\u7684\u5173\u952e\u3002\u65e0\u8bba\u4f60\u5356\u7684\u662f\u7cbe\u54c1\u5496\u5561\u3001\u7535\u5546\u8f6f\u4ef6\uff0c\u8fd8\u662f\u5065\u8eab\u670d\u52a1\uff0c\u5ba2\u6237\u90fd\u5728\u4ed6\u4eec\u8111\u4e2d\u8dd1\u4e86\u4e00\u5957\u6d41\u7a0b\u3002\u800c\u4f60\u7684\u54c1\u724c\u4efb\u52a1\uff0c\u662f\u5728\u4ed6\u4eec\u7684\u6bcf\u4e00\u6b65\u4e2d\u51fa\u73b0\u3001\u8bf4\u5bf9\u8bdd\u3001\u505a\u6307\u5f15\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u51c6\u5907\u597d\u4e86\u5417\uff1f\u5c06\u5e26\u4f60\u62c6\u89e3 <a href=\"https:\/\/daotw.com\/%E6%B6%88%E8%B2%BB%E8%80%85%E8%B3%BC%E8%B2%B7%E6%B1%BA%E7%AD%96%E9%81%8E%E7%A8%8B\/\">5 \u5927\u6d88\u8d39\u8005\u51b3\u7b56\u9636\u6bb5<\/a>\uff0c\u5e76\u5949\u4e0a\u5b9e\u7528\u5efa\u8bae\u548c\u5c0f\u767d\u4e5f\u80fd\u770b\u61c2\u7684<a href=\"https:\/\/2025.zipzipe.com.au\/zh-hant\/blog-zh-hant\/marketing-model\/\">\u8425\u9500\u5de5\u5177<\/a>\u89e3\u91ca\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u4e48\u662f\u6d88\u8d39\u8005\u51b3\u7b56\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b80\u5355\u6765\u8bf4\uff0c\u6d88\u8d39\u8005\u51b3\u7b56\u5c31\u662f\u4eba\u4eec\u4ece\u53d1\u73b0\u9700\u6c42\u3001\u5bfb\u627e\u4fe1\u606f\u3001\u8bc4\u4f30\u65b9\u6848\u3001\u5b8c\u6210\u8d2d\u4e70\uff0c\u5230\u8d2d\u4e70\u540e\u7684\u53cd\u601d\u7684\u5168\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b83\u4e0d\u53ea\u662f\u7406\u6027\u601d\u8003\uff0c\u8fd8\u53d7\u60c5\u7eea\u3001\u6f5c\u610f\u8bc6\u3001\u4ed6\u4eba\u8bc4\u4ef7\u5f71\u54cd\u3002\u5ba2\u6237\u60f3\u7684\u4e0d\u53ea\u662f\u201c\u5212\u4e0d\u5212\u7b97\u201d\uff0c\u800c\u662f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8fd9\u4e2a\u54c1\u724c\u503c\u4e0d\u503c\u5f97\u4fe1\u4efb\uff1f<\/li>\n\n\n\n<li>\u5176\u4ed6\u4eba\u4e70\u4e86\u5417\uff1f<\/li>\n\n\n\n<li>\u6211\u4f1a\u4e0d\u4f1a\u540e\u6094\uff1f<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u61c2\u5f97\u8fd9\u4e9b\uff0c\u4f60\u5c31\u53ef\u4ee5\u5728\u5ba2\u6237\u72b9\u8c6b\u65f6\u63a8\u4ed6\u4eec\u4e00\u628a\uff0c\u5e2e\u52a9\u4ed6\u4eec\u505a\u51b3\u5b9a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/2025.zipzipe.com.au\/wp-content\/uploads\/2025\/04\/shutterstock_1054271150.webp\" alt=\"Customer survey before buying\" class=\"wp-image-20925\" srcset=\"https:\/\/2025.zipzipe.com.au\/wp-content\/uploads\/2025\/04\/shutterstock_1054271150.webp 1000w, https:\/\/2025.zipzipe.com.au\/wp-content\/uploads\/2025\/04\/shutterstock_1054271150-300x200.webp 300w, https:\/\/2025.zipzipe.com.au\/wp-content\/uploads\/2025\/04\/shutterstock_1054271150-768x512.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e94\u5927\u5173\u952e\u9636\u6bb5\uff0c\u4e00\u6b21\u641e\u61c2\u6d88\u8d39\u8005\u51b3\u7b56<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u9700\u6c42\u8bc6\u522b\uff1a\u5f53\u201c\u6211\u9700\u8981\u201d\u8fd9\u53e5\u8bdd\u6d6e\u73b0\u65f6<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u5c31\u662f\u5ba2\u6237\u5185\u5fc3\u54cd\u8d77\u201c\u53ee\uff01\u201d\u7684\u4e00\u523b\u3002\u4ed6\u4eec\u610f\u8bc6\u5230\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201c\u6211\u624b\u673a\u592a\u5361\u4e86\u3002\u201d<\/li>\n\n\n\n<li>\u201c\u6211\u8981\u627e\u4e00\u4e2a\u66f4\u4e13\u4e1a\u7684\u987e\u95ee\u3002\u201d<\/li>\n\n\n\n<li>\u201c\u670b\u53cb\u5bb6\u90a3\u53f0\u7a7a\u6c14\u70b8\u9505\u4e5f\u592a\u597d\u7528\u4e86\u5427\uff1f\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u54c1\u724c\u7684\u5de5\u4f5c\uff0c\u662f\u6bd4\u5ba2\u6237\u66f4\u65e9\u610f\u8bc6\u5230\u4ed6\u4eec\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5b9e\u6218\u5efa\u8bae\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5236\u4f5c\u201c\u6d4b\u4e00\u6d4b\u4f60\u9700\u8981\u4ec0\u4e48\u201d\u7684\u4e92\u52a8\u5185\u5bb9<\/li>\n\n\n\n<li>\u5229\u7528\u793e\u7fa4\u6570\u636e\u6d1e\u5bdf\u6f5c\u5728\u75db\u70b9<\/li>\n\n\n\n<li>\u7528\u573a\u666f\u6587\u6848\u52fe\u8d77\u5171\u9e23\uff0c\u5f15\u5bfc\u4ed6\u4eec\u60f3\u8981\u201c\u66f4\u597d\u7684\u9009\u62e9\u201d<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u4fe1\u606f\u641c\u7d22\uff1a\u5ba2\u6237\u8fdb\u5165\u201c\u641c\u96c6\u60c5\u62a5\u201d\u9636\u6bb5<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u5ba2\u6237\u5f00\u59cb\u67e5 Google\u3001<a href=\"https:\/\/www.pingwest.com\/a\/286417\">\u5c0f\u7ea2\u4e66<\/a>\u3001\u77e5\u4e4e\uff0c\u4ee3\u8868\u4ed6\u4eec\u6b63\u5728\u8ba4\u771f\u7814\u7a76\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u4ed6\u4eec\u4f1a\u95ee\uff1a<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u6709\u4eba\u4e70\u8fc7\u5417\uff1f\u8bc4\u4ef7\u600e\u4e48\u6837\uff1f<\/em><\/li>\n\n\n\n<li><em>\u54ea\u4e2a\u6700\u503c\u5f97\uff1f<\/em><\/li>\n\n\n\n<li><em>\u54c1\u724c\u53ef\u4fe1\u5417\uff1f<\/em><em><br><\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4f60\u8981\u505a\u7684\u662f<\/strong>\uff1a\u51fa\u73b0\u5728\u4ed6\u4eec\u641c\u7d22\u7684\u5730\u65b9\uff0c\u5e76\u63d0\u4f9b<a href=\"https:\/\/2025.zipzipe.com.au\/blog\/competitive-strategy\/\">\u9ad8\u4ef7\u503c\u5185\u5bb9<\/a>\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5b9e\u7528\u6280\u5de7\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f18\u5316 SEO \u5185\u5bb9\uff08SEO \u662f\u6307\u201c<a href=\"https:\/\/baike.baidu.com\/item\/%E6%90%9C%E7%B4%A2%E5%BC%95%E6%93%8E%E4%BC%98%E5%8C%96\/3132\">\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/a>\u201d\uff0c\u8ba9\u4f60\u7684\u7f51\u7ad9\u66f4\u5bb9\u6613\u5728 Google \u4e0a\u88ab\u627e\u5230\uff09<\/li>\n\n\n\n<li>\u63d0\u4f9b\u5f00\u7bb1\u5f71\u7247\u3001\u5e38\u89c1\u95ee\u9898\u3001\u4e13\u4e1a\u90e8\u843d\u683c<\/li>\n\n\n\n<li>\u5efa\u7acb Google \u548c\u7b2c\u4e09\u65b9\u8bc4\u4ef7\u7cfb\u7edf\uff0c\u5f3a\u5316\u4fe1\u4efb<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u63d0\u9192\uff1a\u5ba2\u6237\u4e0d\u662f\u5728\u627e\u201c\u4f60\u5356\u4ec0\u4e48\u201d\uff0c\u800c\u662f\u5728\u627e\u201c\u5bf9\u4ed6\u4eec\u6709\u5e2e\u52a9\u7684\u8d44\u8baf\u201d\u3002<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u66ff\u4ee3\u65b9\u6848\u8bc4\u4f30\uff1a\u60a8 VS \u5176\u4ed6\u54c1\u724c&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u9636\u6bb5\uff0c\u5ba2\u6237\u4f1a\u5728\u591a\u4e2a\u9009\u9879\u4e4b\u95f4\u8fdb\u884c\u201cPK\u201d\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4ef7\u683c\u6bd4\u8f83<\/li>\n\n\n\n<li>\u529f\u80fd\u5bf9\u6bd4<\/li>\n\n\n\n<li>\u54c1\u724c\u8c03\u6027\u4e0e\u8bc4\u4ef7<\/li>\n\n\n\n<li>\u662f\u5426\u6709\u552e\u540e\u4fdd\u969c\uff1f<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f60\u4e0d\u80fd\u53ea\u662f\u201c\u4e5f\u4e0d\u9519\u201d\uff0c\u4f60\u5f97\u662f\u201c\u6700\u503c\u5f97\u201d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5efa\u8bae\u4f60\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5236\u4f5c\u4e00\u76ee\u4e86\u7136\u7684\u54c1\u724c\u5bf9\u6bd4\u56fe<\/li>\n\n\n\n<li>\u5c55\u793a\u771f\u5b9e\u5ba2\u6237\u6545\u4e8b\uff08\u8bb2\u6210\u679c\uff0c\u4e0d\u8981\u6d6e\u5938\uff09<\/li>\n\n\n\n<li>\u7f51\u7ad9\u8981\u8f7d\u5165\u5feb\u3001\u5185\u5bb9\u6e05\u695a\u3001\u884c\u52a8\u6309\u94ae\u660e\u786e<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f51\u7ad9\u5361\u987f\u3001\u6d41\u7a0b\u6df7\u4e71\uff0c\u662f\u8bb8\u591a\u54c1\u724c\u7684\u201c\u81f4\u547d\u4f24\u201d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u8d2d\u4e70\u51b3\u7b56\uff1a\u6700\u540e\u4e00\u51fb\uff0c\u8f6c\u5316\u8fbe\u6210&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5ba2\u6237\u5df2\u7ecf\u516b\u6210\u51c6\u5907\u638f\u94b1\uff0c\u4f46\u4e0b\u5355\u524d\u7684\u4f53\u9a8c\uff0c\u51b3\u5b9a\u662f\u5426\u771f\u7684\u6210\u4ea4\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6700\u5e38\u89c1\u7684\u963b\u788d\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4ed8\u6b3e\u6d41\u7a0b\u590d\u6742<\/li>\n\n\n\n<li>\u8fd0\u8d39\/\u7a0e\u8d39\u7a81\u7136\u8df3\u51fa\u6765<\/li>\n\n\n\n<li>\u7f3a\u4e4f\u5b89\u5168\u4fdd\u969c\u6216\u9000\u6362\u673a\u5236<\/li>\n\n\n\n<li>\u79fb\u52a8\u7aef\u4f53\u9a8c\u5dee<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f60\u8981\u505a\u7684\uff0c\u662f\u8425\u9020\u201c\u5b89\u5fc3\u4e0b\u5355\u201d\u7684\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u64cd\u4f5c\u5efa\u8bae\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u591a\u79cd\u4ed8\u6b3e\u9009\u9879\uff08\u4fe1\u7528\u5361\u3001\u652f\u4ed8\u5b9d\u3001<a href=\"https:\/\/www.apple.com.cn\/apple-pay\/\">Apple Pay<\/a>\uff09<\/li>\n\n\n\n<li>\u8d39\u7528\u5168\u900f\u660e\uff0c\u907f\u514d\u9690\u85cf\u6536\u8d39<\/li>\n\n\n\n<li>\u663e\u793a\u4fe1\u4efb\u5fbd\u7ae0\u3001<a href=\"https:\/\/aws.amazon.com\/cn\/what-is\/ssl-certificate\/\">SSL \u5b89\u5168\u8ba4\u8bc1<\/a><\/li>\n\n\n\n<li>\u7ed3\u8d26\u6d41\u7a0b\u7b80\u6d01\u987a\u7545\uff0c\u5c24\u5176\u5728\u624b\u673a\u4e0a<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5ba2\u6237\u5230\u6700\u540e\u4e00\u6b65\u6d41\u5931\uff0c\u5e38\u5e38\u4e0d\u662f\u4ea7\u54c1\u95ee\u9898\uff0c\u800c\u662f\u201c\u6d41\u7a0b\u4e0d\u8212\u670d\u201d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u8d2d\u4e70\u540e\u8bc4\u4f30\uff1a\u4ece\u5ba2\u6237\u53d8\u6210\u56de\u5934\u5ba2\u7684\u5173\u952e<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5ba2\u6237\u4e70\u5b8c\u4f1a\u8fdb\u5165\u201c\u6211\u505a\u5bf9\u4e86\u5417\uff1f\u201d\u7684\u53cd\u601d\u671f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u65f6\uff0c\u6b63\u662f\u4f60\u548c\u5ba2\u6237\u5efa\u7acb\u5173\u7cfb\u7684\u9ec4\u91d1\u7a97\u53e3\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5efa\u8bae\u4f60\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u53d1\u9001<a href=\"https:\/\/www.shopify.com\/zh\/blog\/email-marketing-metrics\">\u611f\u8c22\u90ae\u4ef6<\/a> + \u4f7f\u7528\u6559\u5b66\u5185\u5bb9<\/li>\n\n\n\n<li>\u8bbe\u7f6e\u7b80\u5355\u7684\u8bc4\u4ef7\u673a\u5236\uff0c\u9080\u8bf7\u7559\u4e0b\u8bc4\u8bba<\/li>\n\n\n\n<li>\u63d0\u4f9b\u6298\u6263\u7801\u3001\u63a8\u8350\u5956\u52b1\u3001\u56de\u8d2d\u63d0\u9192<\/li>\n\n\n\n<li>\u5efa\u7acb\u4f1a\u5458\u5236\u5ea6\uff0c\u8ba9\u5ba2\u6237\u6709\u201c\u5f52\u5c5e\u611f\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5fe0\u8bda\u5ba2\u6237\uff0c\u4e0d\u53ea\u4f1a\u590d\u8d2d\uff0c\u8fd8\u4f1a\u4e3b\u52a8\u63a8\u8350\u522b\u4eba\u3002\u8fd9\u662f\u54c1\u724c\u589e\u957f\u7684\u590d\u5229\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u9690\u85cf\u5728\u51b3\u7b56\u80cc\u540e\u7684\u56db\u5927\u52a8\u56e0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5ba2\u6237\u4e70\u4e1c\u897f\uff0c\u4e0d\u53ea\u662f\u770b\u7406\u6027\u6570\u636e\u3002\u66f4\u591a\u65f6\u5019\uff0c\u4ed6\u4eec\u88ab\u8fd9\u4e9b\u5fc3\u7406\u56e0\u7d20\u9a71\u52a8\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5fc3\u7406\u52a8\u56e0<\/strong>\uff1a\u5b89\u5168\u611f\u3001\u5f52\u5c5e\u611f\u3001\u70ab\u8000\u6b32<\/li>\n\n\n\n<li><strong>\u4e2a\u4eba\u56e0\u7d20<\/strong>\uff1a\u6536\u5165\u3001\u5e74\u9f84\u3001\u5de5\u4f5c\u3001\u751f\u6d3b\u72b6\u6001<\/li>\n\n\n\n<li><strong>\u793e\u4f1a\u5f71\u54cd<\/strong>\uff1a\u670b\u53cb\u63a8\u8350\u3001\u793e\u7fa4\u8d8b\u52bf\u3001<a href=\"https:\/\/zhuanlan.zhihu.com\/p\/87928096\">KOL \u5e26\u8d27<\/a><\/li>\n\n\n\n<li><strong>\u6587\u5316\u56e0\u7d20<\/strong>\uff1a\u5730\u533a\u5ba1\u7f8e\u3001\u4ef7\u503c\u89c2\u5dee\u5f02<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u6240\u4ee5\u4f60\u8981\u505a\u7684\u4e0d\u662f\u201c\u786c\u63a8\u201d\uff0c\u800c\u662f\u201c\u5bf9\u8bdd\u201d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5b9e\u6218\u5efa\u8bae\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7528\u5ba2\u6237\u542c\u5f97\u61c2\u7684\u8bed\u8a00\u6c9f\u901a<\/li>\n\n\n\n<li>\u56fe\u50cf\u7d20\u6750\u8d34\u8fd1\u4ed6\u4eec\u7684\u751f\u6d3b\u98ce\u683c<\/li>\n\n\n\n<li>\u4ece\u793e\u7fa4\u6587\u5316\u51fa\u53d1\uff0c\u5efa\u7acb\u60c5\u611f\u8ba4\u540c\u611f<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e09\u5927\u5de5\u5177\uff0c\u8ba9\u4f60\u66f4\u61c2\u5ba2\u6237\u60f3\u4ec0\u4e48<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\uff08Customer Journey Map\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/2025.zipzipe.com.au\/zh-hant\/blog-zh-hant\/customer-journey-stages\/\">\u89c6\u89c9\u5316\u5ba2\u6237<\/a>\u4ece\u7b2c\u4e00\u6b21\u63a5\u89e6\u54c1\u724c\uff0c\u5230\u6700\u7ec8\u56de\u8d2d\u7684\u6bcf\u4e2a\u9636\u6bb5\u4e0e\u60c5\u7eea\u70b9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. 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class=\"wp-block-heading\">\u54c1\u724c\u8981\u8d62\uff0c\u5148\u61c2\u5ba2\u6237\u600e\u4e48\u60f3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u771f\u6b63\u5f71\u54cd\u5ba2\u6237\u8d2d\u4e70\u7684\u4e0d\u662f\u4f60\u8bf4\u4e86\u4ec0\u4e48\uff0c\u800c\u662f\u4f60\u662f\u5426\u5728\u5bf9\u7684\u65f6\u95f4\uff0c\u51fa\u73b0\u5728\u5bf9\u7684\u5730\u65b9\uff0c\u8bf4\u4e86\u4ed6\u4eec\u60f3\u542c\u7684\u8bdd\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f60\u4e0d\u9700\u8981\u50cf\u5e7f\u544a\u5927\u5e08\u4e00\u6837\u5199\u6587\u6848\uff0c\u4e5f\u4e0d\u4e00\u5b9a\u8981\u4f1a\u6295\u653e\u5e7f\u544a\u3002\u53ea\u8981\u4f60\u7406\u89e3\u5ba2\u6237\u7684\u51b3\u7b56\u6d41\u7a0b\uff0c\u54c1\u724c\u5c31\u80fd\u66f4\u6709\u7b56\u7565\u5730\u88ab\u770b\u5230\u3001\u88ab\u8bb0\u4f4f\u3001\u88ab\u9009\u4e2d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8ba9\u5ba2\u6237\u4e0d\u662f\u201c\u4e70\u4e00\u6b21\u201d\uff0c\u800c\u662f\u201c\u4e00\u76f4\u4e70\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\uff0c\u4e0d\u53ea\u662f\u201c\u7406\u6027\u9009\u62e9\u201d\uff0c\u66f4\u662f\u4e00\u6b21\u4fe1\u4efb\u8f6c\u79fb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u771f\u6b63\u5f71\u54cd\u6d88\u8d39\u8005\u51b3\u7b56\u7684\u54c1\u724c\uff0c\u4e0d\u662f\u8bb2\u5f97\u591a\uff0c\u800c\u662f\u8bb2\u5f97\u5bf9\uff1b\u4e0d\u662f\u5728\u67d0\u4e00\u523b\u95ea\u5149\uff0c\u800c\u662f\u5728\u6574\u4e2a\u65c5\u7a0b\u91cc\u90fd\u5728\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728 <a href=\"https:\/\/2025.zipzipe.com.au\/zh-hant\/\">ZipZipe<\/a>\uff0c\u6211\u4eec\u5e2e\u52a9\u54c1\u724c\u89e3\u7801\u5ba2\u6237\u884c\u4e3a\u3001\u4f18\u5316\u6bcf\u4e00\u4e2a\u63a5\u89e6\u70b9\u3001\u8bbe\u8ba1\u6709\u6e29\u5ea6\u7684\u54c1\u724c\u4f53\u9a8c\u3002<br>\u5982\u679c\u4f60\u4e5f\u60f3\u4ece\u201c\u88ab\u770b\u89c1\u201d\u5347\u7ea7\u4e3a\u201c\u88ab\u9009\u62e9\u201d\u2014\u2014\u6211\u4eec\u53ef\u4ee5\u4e00\u8d77\u5f00\u59cb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u548c\u6211\u4eec\u804a\u804a\uff0c\u8ba9\u4f60\u7684\u54c1\u724c\uff0c\u5728\u6bcf\u4e00\u6b21\u6d88\u8d39\u8005\u51b3\u7b56\u4e2d\u8d62\u5f97\u638c\u58f0\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4f60\u662f\u4e0d\u662f\u4e5f\u7ecf\u5386\u8fc7\uff1a\u82b1\u4e86\u597d\u51e0\u4e2a\u661f\u671f\u505a\u5e7f\u544a\u3001\u8dd1 Google Ads\u3001\u8bbe\u8ba1\u9875\u9762\uff0c\u7ed3\u679c\u5ba2\u6237\u8fd8\u662f\u4e0d\u4e0b\u5355\uff1f\u6211\u4eec\u61c2\u4f60\u5fc3\u91cc\u7684 [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":22374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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